YouTube for business : online video marketing for any business (Book, 2011) []
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YouTube for business : online video marketing for any business

YouTube for business : online video marketing for any business

Author: Michael Miller
Publisher: Indianapolis, Ind. : Que, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Michael Miller
ISBN: 9780789747266 078974726X
OCLC Number: 833128379
Notes: Comprend un index.
Description: xvii, 289 p. : ill. ; 23 cm
Contents: I. Marketing Your Business Online with YouTube1. How YouTube Can Help You Market Your Business2. Developing Your YouTube Marketing Strategy3. Creating Informative Videos4. Creating Educational Videos5. Creating Entertaining Videos6. Incorporating YouTube Videos in Your Overall Web Marketing MixII. Producing Your YouTube Videos7. Understanding Audio/Video Technology8. Shooting Webcam Videos9. Shooting Semi-Pro Videos10.Shooting Professional Videos 11. Editing and Enhancing Your Videos12. Tips for Producing More Effective YouTube VideosIII. Managing Your YouTube Videos13. Uploading Your Videos to YouTube14. Annotating and Linking Your Videos15. Managing Comments16. Establishing Your YouTube Channel17. Leveraging the YouTube Community18. Incorporating YouTube Videos on Your Own WebsiteV. Promotion and Monetization19. Tracking Performance20. Marketing Your YouTube Videos21. Optimizing Your Videos for Search22. Advertising Your YouTube Videos23. Using Call-to-Action Overlays on Your Videos24. Generating Revenues from Your YouTube Videos25. Using YouTube for B2B Marketing
Responsibility: Michael Miller.


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