YouTube® for Business : Online Video Marketing for Any Business. (eBook, 2011) [WorldCat.org]
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YouTube® for Business : Online Video Marketing for Any Business.
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YouTube® for Business : Online Video Marketing for Any Business.

Author: Michael Miller.
Publisher: Que Publishing 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
<Lt;lt;P style="MARGIN: 0px">gt;gt;<lt;lt;B>gt;gt;Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features <lt;lt;/B>gt;gt;<lt;lt;/P>gt;gt; <lt;lt;P style="MARGIN: 0px">gt;gt; <lt;lt;/P>gt;gt; <lt;lt;LI>gt;gt;Includes case studies -- examples of businesses, large and small, who are successfully using  Read more...

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Details

Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Miller.
OCLC Number: 731905221
Description: 1 online resource (315)
Contents: Cover13; --
Table of Contents --
I: MARKETING YOUR BUSINESS ONLINE WITH YOUTUBE --
Introduction --
How This Book Is Organized --
Conventions Used in This Book --
There8217;s More Online --
Get Ready to YouTube --
1 How YouTube Can Help You Market Your Business --
A Short History of YouTube --
Who Watches YouTube8212;and What Do They Watch? --
Is Video Right for Your Business? --
How Can You Use YouTube to Market Your Business? --
What Kinds of Promotional Videos Should You Produce? --
The Big Picture --
2 Developing Your YouTube Marketing Strategy --
What Is the Purpose of Your YouTube Videos? --
Who Is Your Customer? --
What Does Your Customer Want or Need? --
What Are You Promoting? --
What Is Your Message? --
How Will You Measure the Results of Your YouTube Videos? --
What Type of Video Content Is Best for Your Goals? --
The Big Picture --
3 Creating Informative Videos --
Why Informative Videos Work --
Different Types of Informative Videos --
Producing an Informative Video --
The Big Picture --
4 Creating Educational Videos --
Why Educational Videos Work --
What Kinds of How-To Videos Should You Produce? --
Producing a How-To Video --
The Big Picture --
5 Creating Entertaining Videos --
What8217;s Entertaining? --
Understanding Viral Videos --
Producing an Entertaining Video --
The Big Picture --
6 Incorporating YouTube Videos in Your Overall Web Marketing Mix --
Defining YouTube8217;s Role in Your Marketing Strategy --
Formulating Your New Marketing Mix --
Coordinating Your Online Marketing Activities --
Making YouTube Co-Exist with Television Marketing --
The Big Picture --
II: PRODUCING YOUR YOUTUBE VIDEOS --
7 Understanding Audio/Video Technology --
Understanding Video Resolution --
Understanding Video File Formats --
Choosing the Right Format for Your YouTube Videos --
Converting Existing Videos to YouTube Format --
The Big Picture --
8 Shooting Webcam Videos --
Understanding Webcam Video --
When a Webcam Makes Sense --
Tips for Shooting an Effective Webcam Video --
Uploading Webcam Video to YouTube --
The Big Picture --
9 Shooting Semi-Pro Videos --
Understanding Consumer Video Equipment --
When a Semi-Pro Video Makes Sense --
Shooting a Semi-Pro Video --
Transferring Videos to Your PC for Editing --
Tips for Shooting an Effective Semi-Pro Video --
The Big Picture --
10 Shooting Professional Videos --
Why Create a Professional Video for YouTube? --
What Makes a Professional Video Professional --
The Big Picture --
11 Editing and Enhancing Your Videos --
Choosing a Video-Editing Program --
Using a Video-Editing Program --
The Big Picture --
12 Tips for Producing More Effective YouTube Videos --
Tips for Creating Better-Looking Videos --
Tips for Improving Your Video Content --
Tips for Generating Sales --
The Big Picture --
III: MANAGING YOUR YOUTUBE VIDEOS --
13 Uploading Your Videos to YouTube --
Uploading Videos from Your Computer --
Editing Video Information --
Removing a Video from YouTube --
The Big Picture --
14 Annotating and Linking Your Videos --
Understanding Annotations --
Uses for Video Annotations --
Annotating a Video --
Watching an Annotated Video --
The Big Picture --
15 Managing Comments --
Enabling Comments8212;and Other User Response Features --
Approvin.

Abstract:

<Lt;lt;P style="MARGIN: 0px">gt;gt;<lt;lt;B>gt;gt;Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features <lt;lt;/B>gt;gt;<lt;lt;/P>gt;gt; <lt;lt;P style="MARGIN: 0px">gt;gt; <lt;lt;/P>gt;gt; <lt;lt;LI>gt;gt;Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix <lt;lt;LI>gt;gt;Includes 4 new chapters that cover the newly added business-related features on You Tube. <lt;lt;LI>gt;gt;In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com<lt;lt;/LI>gt;gt.

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