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Detaily
| Žánr/forma: | Webcast Internet videos Vidéos sur Internet |
|---|---|
| Typ materiálu: | Internetový zdroj |
| Typ dokumentu | Kniha, Internetový zdroj |
| Všichni autoři/tvůrci: |
Michael Miller |
| ISBN: | 9780789737977 0789737973 |
| OCLC číslo: | 223934912 |
| Poznámky: | Includes index. |
| Popis: | xviii, 265 pages : illustrations ; 23 cm |
| Obsahy: | Introduction -- How this book is organized -- Conventions used in this book -- Web pages -- Special elements -- There's more online -- Get ready to YouTube -- I. Marketing your business online with YouTube -- 1. How YouTube can help you market your business -- A short history of YouTube -- YouTube : the early days -- YouTube launches--and gets acquired -- YouTube today -- Is video right for your business? -- What types of businesses can use YouTube? -- What kinds of videos can you produce? -- Inform and sell -- Educate and sell -- Entertain and sell -- How can you use YouTube to market your business? -- YouTube for brand awareness -- YouTube for product advertising -- YouTube for retail promotion -- YouTube for direct sales -- YouTube for product support -- YouTube for product training -- YouTube for employee communications -- YouTube for recruiting -- The big picture -- 2. Developing your YouTube marketing strategy -- What is the purpose of your YouTube videos? -- Who is your customer? -- What does your customer want or need? -- What are you promoting? -- What is your message? -- How does YouTube fit within your overall marketing mix? -- How will you measure the results of your YouTube videos? -- What type of video content is best for your goals? -- Repurposed commercials -- Infomercials -- Instructional videos -- Product presentations and demonstrations -- Real estate walk-throughs -- Customer testimonials -- Company introductions -- Expert presentations -- Business video blogs -- Executive speeches -- Company seminars and presentations -- User or employee submissions -- Humorous spots -- The big picture -- 3. Tips for producing more effective YouTube videos -- Tips for creating better-looking videos -- Get the size right -- Shoot for the smaller screen -- Accentuate the contrast -- Invest in quality equipment -- Shoot professionally -- Use two cameras -- Be professional--or not -- Don't just recycle old videos--re-edit them, too -- Consider creating a slideshow -- Hire a pro -- Break the rules -- Tips for improving your video content -- Be entertaining -- Be informative -- Go for the funny -- Keep it short -- Keep it simple -- Stay focused -- Communicate a clear message -- Avoid the hard sell -- Keep it fresh -- Design for remixing -- Tips for generating sales -- Include your Website's address in the video -- Include your URL in the accompanying text -- Link from your profile -- The big picture -- Profile : Blendtec -- Inside Blendtec -- The "will it blend?" campaign -- Low costs, big results -- Advice for other businesses. II. Producing your YouTube videos -- 4. Understanding audio/video technology -- Understanding compression -- Understanding video resolution -- Standard versus high definition -- YouTube resolution -- Exploiting lower resolution -- High-quality videos -- Understanding video file formats -- AVI -- DivX -- DV -- Flash video -- H.264 -- MPEG -- QuickTime Movie -- RealVideo -- Windows Media video -- Xvid -- Choosing the right file format for YouTube -- Converting existing videos to YouTube format -- The big picture -- 5. Shooting Webcam videos -- Understanding Webcam video -- When a Webcam makes sense -- Creating a video blog -- Reporting from the road or special events -- Responding to immediate issues -- Capturing customer testimonials -- Tips for shooting an effective Webcam video -- Make it immediate -- Keep it simple -- Watch the lighting -- Minimize the background noise -- Uploading Webcam video to YouTube -- Uploading Webcam video files -- Uploading live Webcam video -- The big picture -- 6. Shooting semi-pro videos -- Understanding consumer video equipment -- How camcorders work -- Examining camcorder formats -- Choosing a camcorder -- Prosumer and high definition camcorders -- Selecting essential accessories -- Building a computer for video editing -- When a semi-pro video makes sense -- Video blogs -- Executive messages -- Product demonstrations -- On-the-scene reports -- Shooting a semi-pro video -- Shooting in the office -- Shooting outside the office -- Transferring videos to your PC for editing -- Transferring from a digital camcorder -- Transferring from an analog camcorder -- Tips for shooting an effective semi-pro video -- Shoot digitally -- Keep the proper resolution in mind -- Use a tripod -- Lighting matters -- Use an external microphone -- Watch the background -- A little movement is good ... -- ... but too much movement is bad -- Shoot from different angles -- Close-ups are good -- Don't center the subject -- Shoot to edit -- Use a teleprompter -- Dress appropriately -- The big picture 7. Shooting professional videos -- Why create a professional video for YouTube? -- Advantages of professional videos -- Disadvantages of professional videos -- What makes a professional video professional -- Shooting in the studio -- Shooting in the field -- Preparing for a professional video shoot -- Make friends with makeup -- Learn your shooting angles -- Wait for the lighting -- Prepare for multiple takes -- The big picture -- 8. Editing and enhancing your videos -- Choosing a video-editing program -- Tier one : free programs -- Tier two : inexpensive programs -- Tier three : mid-range programs -- Tier four : high-end programs -- Using a video-editing program -- Editing together different shots -- Inserting transitions between scenes -- Inserting titles and credits -- Creating other onscreen graphics -- Adding background music -- Getting creative with other special effects -- Converting and saving video files -- The big picture -- Profile : Charles Smith Pottery -- About Charles Smith and his pottery -- Selling pottery via YouTube -- Making educational videos-- Advice for other businesses. III. Managing your YouTube videos -- 9. Uploading your videos to YouTube -- Uploading Videos from your computer -- Starting the upload process -- Entering information about your video -- Selecting the video to upload -- Uploading the video -- Editing video information -- Removing a video from YouTube -- The big picture -- 10. Creating a YouTube presence -- Working with channels -- Viewing a channel profile -- Personalizing your YouTube channel -- Managing your channel's video log -- YouTube channel marketing -- Working with groups -- Joining an existing group -- Creating a new group -- Working with friends and contacts -- Adding a friend to your list -- Sending messages to your friends -- Reading messages from other users -- Dealing with viewers and viewer comments -- Enabling comments, video responses, ratings, embedding, and syndication -- Approving comments and video responses -- Dealing with negative comments -- Removing viewer comments and responses -- Blocking members from leaving comments -- Unsubscribing users from your channel -- Responding to negative comments -- The big picture -- 11. Incorporating YouTube videos on your own Website -- Adding YouTube video links to a Web page -- Linking to an individual video -- Linking to your YouTube channel--or list of videos -- Embedding YouTube videos in a Web page -- Embedding a basic video -- Customizing the embedded video player -- Embedding a video list in your Webpage -- The Big picture -- Profile : Annette Lawrence, ReMax ACR Elite Group, Inc. -- Welcome to Annette's world -- Promoting real estate the YouTube way -- Producing an effective real estate video -- Promoting the videos -- Advice to other businesses. IV. Working with YouTube video blogs -- 12. Managing a video blog -- What a video blog is--and why you need one -- Creating and maintaining a video blog -- Creating the vlog -- Creating vlog posts -- Adding YouTube videos to your blog or vlog -- Configuring YouTube for your blog -- Posting a video to your blog -- Managing your video blog -- The big picture -- 13. Integrating text blogs and video blogs -- Communicating with your customers online -- Your people are your message -- Expanding your message across the Web -- Syndicate! -- Link! -- Promote! -- Be social! -- Make your blog/vlog search friendly -- Post your videos on multiple sites -- What makes a good video blog? -- Managing a multiple-channel online marketing mix -- Converting viewers to paying customers -- The big picture -- Profile : Stone Brewing Company -- Welcome to the world of Stone Brewing Company -- Promoting the company via a video blog -- The making of a video blog -- Advice to other businesses. V. Promotion and monetization -- 14. Tracking performance -- Why tracking is important -- Fine-tuning your efforts -- Measuring effectiveness -- Planning future activities -- Tracking basic viewership -- Gaining insight -- Insight views -- Insight popularity -- Insight discovery -- Tracking effectiveness -- Tracking interactivity -- Tracking traffic -- Tracking direct sales -- The big picture -- 15. Promoting your YouTube videos -- Start with great content -- Entertain, inform, or educate -- Target your content -- Optimize your tags -- Write a compelling title -- Pick the best thumbnail image -- Take advantage of YouTube's community features -- Sharing with friends -- Broadcasting bulletins -- Use email marketing -- Reach out to the blogosphere -- Post to other Web forums -- Work the social networks -- Run a contest -- Promote traditionally -- Upload to other video-sharing sites -- The big picture -- 16. Generating revenues from your YouTube videos -- Directly selling products and services -- Create a video with value -- Direct viewers to your Website -- Close the sale on your Website -- Selling advertising around embedded videos on your own Website -- Embedding videos on your Website -- Adding click-through advertising -- Using Google AdSense -- The big picture -- Profile : D-Link -- D-link meets the Web -- YouTube as part of the online marketing mix -- Impacting sales -- Different types of videos -- Advice for other businesses -- Index. |
| Odpovědnost: | Michael Miller. |
| Více informací |
Anotace:
Provides information on marketing a business online with YouTube.
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