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Document Type: | Article |
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All Authors / Contributors: | Chih-Chien Wang Affiliation: Graduate Institute of Information Management, National Taipei University, Taipei City 11699, Taiwan, R.O.C.; Hui-Wen Yang |
ISSN: | 1094-9313 |
Language Note: | English |
Unique Identifier: | 124542511 |
Awards: |
Abstract:
This study examines the influence of harmonious passion (HP) and obsessive passion (OP) to online shopping dependency. The results show that both HP and OP might lead to online shopping dependency and online shoppers with OP are more dependent on online shopping activities. In addition, this study also found out that HP and OP could be denoted as a sequence of different intensities of passion, where HP might be a necessity of OP.
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