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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Sharon L Fullen |
| ISBN: | 0910627363 9780910627368 |
| OCLC Number: | 56615838 |
| Notes: | Includes index. |
| Description: | 284 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.) |
| Contents: | 1. What is a business plan? -- Why do I need a plan? -- How you can benefit -- Great risks, great rewards -- No profits, no reason -- Who should review your business plan -- Other outside advisors and consultants -- Who will use your business plan -- Confidentiality/non-disclosure agreements -- What interested parties should find in your plan -- Your family -- Your partners -- Your lender -- Your investors -- Your partners -- Your employees -- Your suppliers -- 2. Who should write your business plan? -- But I only want to be a restaurateur -- Web-based advice -- Business plan classes -- Local classes -- Online classes -- Teleclasses -- Seminar workshops -- Software-specific classes -- Books -- Software programs -- 3. Hiring a business plan writer -- What it will cost you -- Searching for a business plan writer -- Tell them what you need -- Tell them what you want -- Tell them when you need it -- Tell them what resources you have -- Write an RFP -- If I could only write an RFP -- Contracts and agreements -- Confidentiality/non-disclosure clauses -- 4. Business plan software -- Too good to be true -- Try before you buy -- Your software choices -- Accounting software -- Word processing software -- Spreadsheet software -- Presentation software -- More free templates -- Business plan-specific software -- Popular business plan packages -- Stand-alone products -- Template products -- For Mac users -- Online planning -- Still don't know what to buy? 5. What does a good business plan contain? -- Standard business plan format -- Cover page -- Table of contents -- Executive summary -- Background information -- Personal resources -- Financial resources -- Business concept -- Mission statement -- Business goals and objectives -- Short-term -- Long term -- General description of business -- Description of products/services -- From your lists to your plan -- Management structure and organization -- Your management team -- Your key personnel -- Outside support -- Management philosophy -- Organizational chart -- The next three big sections -- Coming to a conclusion -- Support documents -- Let's jump back -- 6. Writing a feasibility analysis -- Hiring a study consultant -- Preparing your analysis -- Concept analysis -- Location analysis -- Have concept, need location -- Have location, need concept -- Should I buy someone else's restaurant? -- Execution analysis -- Fine-tuning your idea -- Financing needs -- Does it make good fiscal sense? -- Capturing your fair share -- Problems and solutions -- Entrepreneurs aren't superheroes -- Not enough strength -- Do I need it and can I afford it? -- Do-it-yourself feasibility studies -- Writing your feasibility analysis -- Your software can help -- What to do if the answers are negative -- 7. Your marketing plan -- Market analysis -- The food service industry -- Your territory -- Your location -- Your competition -- Your customers -- Your ideal customer -- Your customer's needs -- Establishing the need -- Your solutions -- Your niche -- Your brand -- Your outreach -- Developing your advertising -- Advertising budgets. 8. Financial data -- Your financial management plan -- Starting-out needs -- Operating budget -- Loan application -- Capital equipment and supply list -- Crunching more numbers -- Balance sheet -- Break-even analysis -- Income projections -- Pro-forma cash flow -- 9. Researching your business concept -- Researching your market and competition -- Location, location, location -- Location = customers -- Building your own -- Buying an existing business -- Buying costs -- Leasing space -- Geographically-based research -- Observation techniques -- Ask questions -- How will I know if I'm on the right track? -- Getting organized -- Create a research list -- Assumptions are not conclusions -- Types of research -- Primary research -- Secondary research -- Ask for help -- The art of asking for research help -- Hiring research help -- Hire a financial expert -- 10. Writing your plan -- Gather your data -- "Blank screen, go away" -- Coping with writer anxiety -- Writing formally -- Using an outline format -- The most important advice -- 11. Getting your plan "published" -- Making a great presentation -- Ready to print -- Paper, please -- Holding it all together -- While you are at the office supply store ... -- Assembling your plan -- 12. Mini strategic plans -- Internal business plans -- 13. Revising and updating your business plan -- Plan B -- Keeping your plan fresh and viable -- Should you rewrite your plan? -- 14. Business plan writing resources -- Accounting -- Advertising -- Books, magazines and software -- Business structure -- Feasibility study resources -- Financial planning for restaurants -- Food service industry publications -- Government resources -- Industry demographics and research -- Research methods -- Restaurant owner support -- Small business development and support -- Training classes, seminars, workshops and Web-based education -- Trade associations -- Start-up expense worksheet -- 15. Sample business plan. |
| Responsibility: | Sharon Fullen. |
| More information: |
Abstract:
A guide to opening a restaurant of other food business that focuses on writing a business plan, discussing statement of purpose, marketing, competition, financial data, licenses, and other related topics; and includes a CD-ROM with an editable sample plan.
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