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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1267761640 Title: IN THE ARENA : Unleash your entrepreneurial spirit, make your idea a roaring success. Author: Saumita Banerjee Publisher: La Vergne : LetsAuthor Technologies Private Limited, 2021. ISBN/ISSN: 9788195259038 8195259030 OCLC:1267761640

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IN THE ARENA : Unleash your entrepreneurial spirit, make your idea a roaring success.

Author:	Saumita Banerjee
Publisher:	La Vergne : LetsAuthor Technologies Private Limited, 2021.
Edition/Format:	eBook : Document : English
Rating:	(not yet rated) 0 with reviews - Be the first.
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Genre/Form:	Electronic books
Additional Physical Format:	Print version: Banerjee, Saumita IN THE ARENA La Vergne : LetsAuthor Technologies Private Limited,c2021
Material Type:	Document, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Saumita Banerjee Find more information about:
ISBN:	9788195259038 8195259030
OCLC Number:	1267761640
Notes:	Description based upon print version of record.
Description:	1 online resource (120 p.)
Contents:	Intro -- Title Page -- Copyright -- Why This Book is Right for You -- The Story of This Book -- Introduction -- I: YOUR BRILLIANT IDEA -- 1. Your Serendipitous Discovery -- 2. Why This Idea? -- II: THE GROUNDWORK -- 3. Embrace the Uncertainty and Make Better Decisions -- 4. Giving Legs To Your Ideas -- 5. Understand Your Customer: Status, Worldviews, Beliefs -- 6. Why Wait? Go Fund Yourself -- 7. Do You Need A Co-Founder? -- III: STEP INTO THE ARENA -- 8. The Innovator's Model -- 9. The Innovator's Business Canvas -- IV: SHOW YOURSELF 10. Tell Your Story, Share Your Assertions, Get Their Attention -- 11. Branding and Brand Marketing -- V: SUSTAIN AND THRIVE -- 12. Create Valuable Intellectual Property -- 13. Need Outside Money? -- 14. Remarkable Or Invisible? -- 15 Fearless Innovation -- Conclusion: By Readers, For Readers -- Notes -- About The Authors -- About The LetsAuthor Community -- Our Early Backers

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