IN THE ARENA : Unleash your entrepreneurial spirit, make your idea a roaring success. (eBook, 2021) [WorldCat.org]
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IN THE ARENA : Unleash your entrepreneurial spirit, make your idea a roaring success.
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IN THE ARENA : Unleash your entrepreneurial spirit, make your idea a roaring success.

Author: Saumita Banerjee
Publisher: La Vergne : LetsAuthor Technologies Private Limited, 2021.
Edition/Format:   eBook : Document : English
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Banerjee, Saumita
IN THE ARENA
La Vergne : LetsAuthor Technologies Private Limited,c2021
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Saumita Banerjee
ISBN: 9788195259038 8195259030
OCLC Number: 1267761640
Notes: Description based upon print version of record.
Description: 1 online resource (120 p.)
Contents: Intro --
Title Page --
Copyright --
Why This Book is Right for You --
The Story of This Book --
Introduction --
I: YOUR BRILLIANT IDEA --
1. Your Serendipitous Discovery --
2. Why This Idea? --
II: THE GROUNDWORK --
3. Embrace the Uncertainty and Make Better Decisions --
4. Giving Legs To Your Ideas --
5. Understand Your Customer: Status, Worldviews, Beliefs --
6. Why Wait? Go Fund Yourself --
7. Do You Need A Co-Founder? --
III: STEP INTO THE ARENA --
8. The Innovator's Model --
9. The Innovator's Business Canvas --
IV: SHOW YOURSELF 10. Tell Your Story, Share Your Assertions, Get Their Attention --
11. Branding and Brand Marketing --
V: SUSTAIN AND THRIVE --
12. Create Valuable Intellectual Property --
13. Need Outside Money? --
14. Remarkable Or Invisible? --
15 Fearless Innovation --
Conclusion: By Readers, For Readers --
Notes --
About The Authors --
About The LetsAuthor Community --
Our Early Backers

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