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Genre/Form: | Trademark lists |
---|---|
Material Type: | Videorecording |
Document Type: | Visual material |
All Authors / Contributors: |
Greig Pickhaver; Jumping Dog Productions.; ABC-TV (Australia) |
OCLC Number: | 225232715 |
Notes: | Off-air recording. Originally broadcast on ABC TV on 14/07/06. |
Credits: | Produced by Jumping Dog Productions. |
Performer(s): | Narrator, Greig Pickhaver. |
Description: | 1 videodisc (54 min.) : sound, color ; 4 3/4 in. |
Details: | DVD. |
Other Titles: | Good, the bad and the Ugg boot |
Abstract:
The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. It's a spaghetti western narrated by Greig Pickhaver following the funny, tragic and heroic efforts of a couple of feisty small family businesses, in Australia and America, as they take on the giant US company, Deckers Outdoor Corporation, over a weird Aussie cultural icon - the ugg boot. The conflict will set precedents for trademarks and branding worldwide.
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