详细书目
类型/形式: | Internet resource Menus |
---|---|
材料类型: | 互联网资源 |
文档类型 | 图书, 互联网资源 |
所有的著者/提供者: |
Paul J McVety; Bradley J Ware; Claudette Lévesque Ware |
ISBN: | 9780470072677 0470072679 |
OCLC号码: | 137244688 |
描述: | xiii, 258 pages : illustrations ; 28 cm |
内容: | 1: Evolution of the menu -- New trends in the foodservice industry -- Market survey -- Nutrition and menu planning -- Foodservice menus -- 2: Financial aspects of menu planning -- The yield test -- Standard recipes -- Recipe costing -- 3: Writing, designing, and merchandising the menu -- Characteristics of a menu -- Sales history -- Merchandising the menu -- Foodservice equipment analysis. |
责任: | by Paul J. McVety, Bradley J. Ware & Claudette Lévesque Ware. |
更多信息 |
摘要:
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.
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